Search our Catalog
Print Larger font Smaller font Bookmark this page
Browse All Subjects
Book details
ISBN: 9780071809498 / 007180949X
Division: Professional & Medical
Pub Date: JAN-13
Pages: 256

Copyright: 2013
Edition: 1
Format: Hardback
   
Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Ekaterina Walter


_______________________________________________________________________________


Introduction



The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company



Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right'



The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

  • Breaks down the success of Facebook and other disruptive companies into a formula anyone can easily grasp—the 5 “P’s: Passion, Purpose, People, Platform, Partnerships
  • Walter is one of today’s foremost social media gurus, who has been a featured speaker at TEDx, Web 2.0 Summit, South by Southwest Interactive (SXSW), MIT Leadership Forum, WOMMA, and other major national and international events, and she has been interviewed by Business Review USA, Forbes, Smart Brief, Mashable, and AdWeek
  • Named in the top five of Forbes' "Social Media Thought Leader" series and on Huffington Post's "27 Women in Tech You Need to Follow on Twitter," Walter will promote the book to her 26,000+ Twitter followers


Ekaterina Walter (Portland, OR) is a social media trailblazer at Intel, where she is responsible for enablement, strategy, and leadership. She sits on the Board of Directors of Word of Mouth Marketing Association (WOMMA).


About the book

Wall Street Journal Bestseller



Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site



If Facebook were a country, it would be the third largest in the world.
Facebook accounts for one of every seven minutes spent online.
More than one billion pieces of content are shared on Facebook.



There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.



If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right'

At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:



PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution



Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.



Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.”
—DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR



“Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!”
—DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business



“True success lies at the place where passion and purpose collide—this book will help you uncover yours.”
—JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine



Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.”
—SIMON MAINWARING, New York Times bestselling author of We First



“This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take' Ekaterina gives us the answers!”
—JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity



“In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.”
—SHAWN ACHOR, author of the international bestseller The Happiness Advantage


About the author

Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.





 

 

Bookmark and Share