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Book details
ISBN: 9780073406732 / 0073406732
Division: Higher Education
Pub Date: OCT-11
Pages: 480

Copyright: 2012
Edition: 11
Format: Paperback
The Art of Public Speaking

Stephen Lucas


About the book

The Art of Public Speaking 11e continues to define the art of being the best by helping today’s students become capable, responsible speakers and thinkers. With a strong focus on the practical skills of public speaking and grounded in classical and contemporary theories of rhetoric, The Art of Public Speaking offers full coverage of all major aspects of speech preparation and presentation. Utilizing the full suite of resources, students learn to internalize the principles of public speaking, build confidence through speech practice, and prepare for success in the classroom and beyond. With the new Enhanced Speech Capture in Connect Lucas, instructors now have the ability to evaluate live speeches using a customizable rubric in the classroom. Instructors may also upload speech videos on students’ behalf to create and manage true peer review assignments. With its ground-breaking adaptive learning system, Connect Lucas™ also helps students “know what they know,” while guiding them to experience and learn important concepts that they need to know to succeed.

With McGraw-Hill Create™, instructors can now customize their Lucas 11e textbook to the section level, selecting and arranging only the sections covered in the course. The new Create system will automatically repaginate and re-number chapters, sections, graphs, and illustrations, based on how the instructor chooses to arrange them. This deep level of customization guarantees that students pay only for the content covered in the course.

Key features

  • Hands-on assignments and activities in Connect Lucas help link public-speaking principles to the practice and application of those concepts. This fully revised iteration of Connect Lucas offers a wide range of assignable and assessable online activities: questions accompanying student speech videos, review questions and chapter quizzes, exercises for critical thinking, outlining and key terms exercises, online checklists and worksheets.
  • Enhanced Speech Capture in Connect Lucas gives instructors the ability to evaluate speeches live, using a fully customizable rubric. Instructors may also upload speech videos for the students, create and manage peer review assignments. In addition, students may upload their own videos for self-review and/or peer review.
  • LearnSmart, McGraw-Hill’s adaptive learning system, assesses students' knowledge of course content and maps out a personalized study plan for success. Accessible within Connect, LearnSmart uses a series of adaptive questions to pinpoint the concepts students do understand—and those they do not. The result is an online tool that helps students learn faster and study more efficiently, and that enables instructors to customize classroom lectures and activities to meet their students’ needs.
  • Online Media Library of student speeches on Connect Lucas: 27 full student speeches (10 new to this edition), including 6 “Needs Improvement” versions (3 new to 11e), each accompanied by speech outlines, and more than 60 video clips (25+ new to this edition). The full student speeches are also available on DVD.
  • Coverage of persuasion has been improved and expanded. Chapter 16, "Speaking to Persuade" now includes many new examples and a new student speech with commentary. Chapter 17, "Methods of Persuasion" has been reorganized, revised, and expanded to offer more fallacies coverage and a new sample speech with commentary.
  • “Giving Your First Speech” has been expanded to a full chapter (Chapter 4). A primary course aim is to assign first speeches as soon as possible in the semester—long before most of the principles of public speaking have been covered in class. This new chapter was created with this goal in mind to give students more help and support in getting started.
  • More on supporting ideas and source citation. In response to requests from public-speaking instructors who name proper source citation as one of the biggest challenges for public speaking students, Chapter 8 of this edition includes more coverage in this area, particularly on citing sources orally (and in the context of preparation and speaking outlines).
  • Using Visual Aids (Chapter 13) has been fully revised to reflect the quick pace of changes to the existing technology. Among other changes, the popular PowerPoint appendix has been streamlined and integrated into the main chapter.
  • Effective main-text models and examples, updated in every chapter. Nearly every page of The Art of Public Speaking has been revised to present relevant, easy-to-grasp, real-world models that speak to the newest generation of students: sample student topics, specific purpose statements, central ideas, and main points; models of effective introductions and conclusions; student speech outlines; examples of vivid and concrete language; extracts from speeches by public figures, professionals, and other real people in real-world contexts; and a range of clear and effective visual aids—photos, models, objects, graphs and charts, PPTs, and videos.
  • Introductions, Conclusions, and Visual Aids DVD with audio commentary from Steve Lucas help to highlight key elements and techniques within a speech.
  • Emphasis on audience centeredness throughout the text helps students recognize the importance of understanding their audience from the topic selection process to the delivery of their speeches.
  • Strong coverage of ethics in public speaking expertly guides students through ethical issues they will face in each stage of the speechmaking process.
  • Integrated coverage on diversity throughout the text since the first edition. With each subsequent edition, diversity coverage is woven into the fabric of the book from beginning to end rather than treating it in boxes or adding coverage into a chapter or two.
  • Focus on critical thinking with the aim of helping students become capable, responsible thinkers while helping them become better speakers.
  • The Lucas Integrated Teaching System continues to be one of the main reasons for the popularity of this text. Stephen Lucas writes the entire Annotated Instructor's Edition, Instructor's Manual, and Test Bank; these materials, as well as the media program that accompany the text, are cross-referenced to produce an outstanding integrated teaching system.
  • Creative activities, vivid examples, annotated speech samples, and a foundation of classic and contemporary rhetoric provide students with a strong understanding of public speaking.
  • Clear connection between public speaking principles and real-world relevance and application—from classroom to career. Revised and improved “Applying the Power of Public Speaking” activity boxes place students in realistic, professional scenarios that make use of public speaking, and help them make the transition from classroom to career.

  • About the author

    Stephen Lucas

    Stephen E. Lucas is Professor of Communication Arts and Evjue-Bascom Professor in the Humanities at the University of Wisconsin-Madison, where he has taught since 1972. He received his bachelor's degree from the University of California, Santa Barbara, and his master's and doctorate degrees from Penn State University.

    Professor Lucas has been recognized for his work as both a scholar and a teacher. His first book, Portents of Rebellion: Rhetoric and Revolution in Philadelphia, 1765-1776, received the Golden Anniversary Award of the National Communication Association in 1977 and was nominated for a Pulitzer Prize. His major articles include "The Schism in Rhetorical Scholarship" (1981), "The Renaissance of American Public Address: Text and Context in Rhetorical Criticism" (1988), "The Stylistic Artistry of the Declaration of Independence” (1990), and “The Rhetorical Ancestry of the Declaration of Independence” (1998), for which he received the Golden Anniversary Monograph Award of the National Communication Association. His most recent book is Words of a Century: The Top 100 American Speeches, 1900-1999 (2009).

    Professor Lucas has received a number of teaching awards, including the Chancellor's Award for Excellence in Teaching at the University of Wisconsin and the National Communication Association’s Donald Ecroyd Award for Outstanding Teaching in Higher Education. His lecture course on "The Rhetoric of Campaigns and Revolutions" is among the most popular on campus and has twice been selected for statewide broadcast in its entirety by Wisconsin Public Radio. Professor Lucas is featured in the Educational Video Group’s program on the history of American public address, and he has appeared on the History Channel’s documentary on the Declaration of Independence.

    Professor Lucas has directed the introductory public speaking course at the University of Wisconsin-Madison since 1973. Over the years he has been responsible for numerous teaching innovations and has supervised the training of hundreds of graduate assistants. In addition to participating in public speaking workshops and colloquia at schools throughout the United States, he has served as a judge for the major national English-language public speaking competitions in China, has lectured at numerous Chinese universities, and has conducted workshops for Chinese instructors on teaching public speaking.

    Stephen Lucas and his wife, Patty, live in Madison, Wisconsin, and have two sons, Jeff and Ryan. His interests include travel, sports, art, and photography.

    Table of contents

    Chapter 1: Speaking in Public
    Chapter 2: Ethics and Public Speaking
    Chapter 3: Listening
    Chapter 4: Giving Your First Speech
    Chapter 5: Selecting a Topic and a Purpose
    Chapter 6: Analyzing the Audience
    Chapter 7: Gathering Materials
    Chapter 8: Supporting your Ideas
    Chapter 9: Organizing the Body of the Speech
    Chapter 10: Beginning and Ending the Speech
    Chapter 11: Outlining the Speech
    Chapter 12: Using Language
    Chapter 13: Delivery
    Chapter 14: Using Visual Aids
    Chapter 15: Speaking to Inform
    Chapter 16: Speaking to Persuade
    Chapter 17: Methods of Persuasion
    Chapter 18: Speaking on Special Occasions
    Chapter 19: Speaking in Small Groups
    Appendix: Speeches for Analysis and Discussion



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