|ISBN: 9780078137211 / 0078137217
Division: Higher Education
Pub Date: SEP-10
|Global Business Today
|About the book|
Charles Hill's Global Business Today, 7e has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach.
Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT ' so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader. For example, read the text description of Mixed Economy on pages 52-53.
- NEW! Connect Management for IB (US edition only) - Connect Management ' is available with Hill GBT 7e. Connect Management is McGraw-Hill's web-based assignment and assessment platform that connects you and your students to the coursework. Interactives provided for each chapter of the textbook allow students to stimulate critical thinking and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in your course.
- Global Financial Crisis Update - Most notably for this edition, where applicable, the author added detailed discussions of the 2008-09 global financial crisis and its implications for international business.
- Completely Updated ' Currency is a hallmark of this bestselling text. The 7th edition is thoroughly updated and incorporates new insights from recent scholarly research wherever appropriate. Every chapter has been reviewed and revised to make sure the content of the text covers all appropriate issues. Additionally, every effort has been made to ensure the text is as up-to-date as possible with regard to current events, statistics, and examples.
- New Opening Cases ' Chapters 1-10 and 13-16 have new chapter-opening cases. These present a real business problem or issue that provides background for the topics discussed in the chapter.
- New Closing Cases ' Chapters 1-10 and 13-16 end of chapter cases have been updated to reflect the changing environment in International Business. Each includes discussion questions that allow students to apply the case to the chapter's concepts.
- New IB Newsletter! ' The focus of the IB Newsletter is to present an array of current IB events, related topics and teaching suggestions to assist instructors in bridging the content of the textbook to examples from the dynamically changing world of global commerce. Our goal is to assist professors in making the IB course timely and relevant. Each month we provide current and relevant examples for the IB class. Each newsletter will contain a section on each of the following: hot topics, video suggestions, cross-cultural issues, practical info for IB business people, and teaching tips which include activities and exercises.
- New iGlobe video clips every month! - A revolutionary online video Web site available to instructors, (www.mhhe.com/iglobe), iGlobe provides instructors 2 on-demand videos per month from the PBS TV show, The News Hour with Jim Lehrer. Updated monthly, these videos cover breaking stories surrounding international business issues, which allow instructors to keep their course up to speed with the ever-changing world of business. The videos come complete with teaching notes and discussion questions as well as key concepts, which are identified in each video to save instructor's time.
- Comprehensive and up-to-date ' This text explains how and why the world's countries differ by presenting a thorough review of the economics and politics of international trade and investment and the functions and form of the global monetary system. Unlike other IB textbooks, it also examines the strategies and structures of international businesses and assesses the special roles of an international business's various functions. All these topics are covered with the utmost attention to currency and relevance.
- Beyond the uncritical presentation and shallow explanation of the body of knowledge ' This text provides a critical approach that presents the arguments for and against economic theories, government policies, business strategies, organizational structures, and so on. Additionally, Hill explains the complexities of the many theories and phenomena unique to international business so the student might fully comprehend the statements of a theory or the reasons a phenomenon is the way it is.
- Tight, Integrated Flow between Chapters 'Integration has been achieved by organizing the material so that each chapter builds on the material of the previous ones in a logical fashion. Relationships of new material to topics discussed earlier are pointed out to students to reinforce their understanding and reinforces understanding of the integrated whole.
- Focus on Managerial Implications ' a section is provided at the end of macro chapters where students often struggle seeing the practical application of the topic chapter. Opening and closing cases also bring practicality to the pages of the text. Additionally, Management Focus boxes provide lively illustrations of the relevance of chapter material for the practice of international business. For example, Chapter 15 contains a new Management Focus box on Dove's 'Real Beauty' global campaign (page 511).
- Makes important theories accessible and interesting to students ' The author's passion for the subject matter shines through in his conversational writing, the anecdotes, and rich examples woven throughout the text. Another Perspective boxes provide additional context for chapter topics. (see page 54)
- Chapter 4, Ethics in International Business: In the wake of the numerous ethical scandals that swept through the business world recently, greater emphasis is placed on this vitally important topic. Like the text, the chapter is both rigorous and practical, covering not only the foundations of ethics, but also how ethics informs strategy as well as 'how-to' steps for implementing ethics into strategic operational decisions. This chapter provides efficient coverage of ethics, which is recommended by the Association to Advance Collegiate Schools of Business (AACSB).
- Country Focus boxes provide background on the political, economic, social or cultural aspects of countries grappling with an international business issue, raising students' awareness of how national and geographic differences affect the conduct of international business. Chapter 8, for example, contains a new Country Focus box titled Crisis in the Euro Zone, focusing on the 2010 financial crisis in Greece and its impact upon the euro. (page 292)
- globalEdge Research Tasks created by Tunga Kiyak and the team at MSU-CIBER of Michigan State University are featured in each chapter and have been updated from the previous edition. These exercises challenge students to solve problems similar to those faced by practicing international business managers, acquaint students with the tools and data real managers use, and are ideal for Web-based courses. Instructors are given solutions and the URL where the information is located.
This convenient guide matches the units in Annual Editions: International Business, 16/e with the corresponding chapters in two of our best-selling McGraw-Hill International Business textbooks by Hill.
To purchase an eBook version of this title, visit www.CourseSmart.com (ISBN 0077324692), With the Coursesmart eTextbook version of this title, students can save money, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for a print desk copy.
|About the author|
Charles W. L. Hill is the Hughes M. Blake Professor of International Business at the School of Business, University of Washington. Professor Hill received his PhD in industrial organization economics in 1983 from the University of Manchester's Institute of Science and Technology (UMIST) in Great Britain.
|Table of contents|
Part One Globalization
Chapter 1 Globalization
Part Two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 National Differences in Culture
Chapter 4 Ethics in International Business
Part Three Cross-Border Trade and Investment
Chapter 5 International Trade Theory
Appendix A: International Trade and the Balance of Payments
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
Part Four Global Money System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Part Five Competing in a Global Marketplace
Chapter 11 The Strategy of International Business
Chapter 12 Entering Foreign Markets
Chapter 13 Exporting, Importing, and Countertrade
Chapter 14 Global Production, Outsourcing, and Logistics
Chapter 15 Global Marketing and R & D
Chapter 16 Global Human Resource Management