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Introduction
HOW TO SUCCEED IN LIFE
A Formula for Success
The Drama Called Life
Learn from Your Elders
Seek a Purpose in Life
See Yourself As You Are
Succeed One Step at a Time
Live by a Formula for Success
A Conversation with Kazuo Inamori on the Formula for Success
Ability
Admit What You Cannot Do
Force Yourself to Excel
Overcome Yourself
Be Bold and Sensitive
Master Your Instincts
Focus Your Intellect
Project Your Ability
Build Your Character
A Conversation with Kazuo Inamori on Ability
Effort
Why Work?
Break through the Wall
Open a New Era
Love Your Job
Concentrate on One Thing
Open Your Own Path
Sound Mind, Sound Body
Live a Contrite Life
Let Books Expand Your Horizon
Infuse Your Energy into Others
Live One Earnest Day at a Time
A Conversation with Kazuo Inamori on Effort
Attitude
Never Lose Hope
Seek Righteousness
Avoid the Easy Way
Heaven or Hell?
Trust from Within
See Things As They Are
Attention to Detail
Rely on Your Subconscious Mind
Make Sense
Truths and Principles
A Conversation with Kazuo Inamori on Attitude
HOW TO SUCCEED IN BUSINESS
Passion for Success
The Drama Called "Enterprise"
Passion Leads to Success
Passion with a Pure Mind
"Amoeba" Management
A Conversation with Kazuo Inamori on Passion
Profit
Don't Pursue Profit; Let It Follow Your Efforts
The Purpose of Business
Pursue Profit Fairly
The Essence of Business
Make Customers Happy
Pricing Is Management
Market-Set Pricing
Follow P&L Daily
An Unselfish Look at Profit
Nourish Our Business
Set a Visible Goal
Wrestle in the Center of the Ring
Put Your Company before Yourself
The Bull and the Bear
The Bubble Economy
A Conversation with Kazuo Inamori on Profit
Ambition
Ambition: Possess an Ardent Desire
Get Fired Up!
Be the Center of Your Vortex
Never Stop Dreaming
Think You Can
Is My Motive Virtuous?
Set a Higher Goal
Apply Your Gift
Elevate Your Purpose
A Conversation with Kazuo Inamori on Ambition
Sincerity
Sincerity Begets Love and Harmony
Use Your Heart as the Base
Earn Customers' Respect
Align Our Vectors
Criteria for Decision Making
Be a Humble Leader
Possess Dual Extremes
Big Love, Little Love
Evaluate, Assign, Follow Up
Guide with Great Love
Win Trust by Caring
Communicate with All Your Heart
Bridge the Generation Gap
A Conversation with Kazuo Inamori on Sincerity
Strength
Strength: Lead with Courage
Have the Courage to Sacrifice
Set a Moral Example
Do What You Preach
Open Your Own Future
Prepare for a Challenge
Be Tough On Yourself
Devote Yourself to Business
A Conversation with Kazuo Inamori on Strength
Innovation
Innovate Constantly
Leaders, Be Creative
Simplify Your Thinking
Burst with Energy
Raise Your Mental Dimension
Face Difficulties Head-on
Don���t Lose Your "Base"
Reach for True Creativity
Rely on Yourself
Japanese Management
A Conversation with Kazuo Inamori on Innovation
Optimism
Optimism: Always Remain Positive
Begin with a Vision
Get High on Your Dream
Remove Any Fear of Failure
Manufacturing Is an Art
Break Free of Common Sense
Develop a Positive Outlook
Conceive Optimistically
A Conversation with Kazuo Inamori on Optimism
Never Give Up
Never Give Up: Try Harder Than Anyone Else
Elevate Your Desire
Pursue Your Infinite Possibilities
Be a Stern Taskmaster
Deciding to Withdraw
A Worthy Task
Strive for Perfection
Light Your Own Way
Lead Selflessly
Question Organization
Village Wisdom
A Lesson from Chimpanzees
A Conversation with Kazuo Inamori on Persistence
Afterword
About the Author