| Selected book reviews |
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Reviewed in Today's Manager
Jun-Jul 2008 circulation
The Productive Thinking Model is a framework to help someone think better, think more effectively, and think more powerfully. The author believes that thinking better can help change lives. The model's principles are straightforward: separate your thinking into creative thinking and critical thinking; stay with the question; strive for the "third-third" by generating lots and lots ofideas; and look for unexpected connections. More... |
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Reviewed in WilfridWong.com
June 20, 2008
I beat the book by arriving at the conclusion that “Marketing Metaphoria” has a much wider application way before I’ve reached the final chapter. Marketers who wish to reveal the minds of the consumers will certainly find this book useful (Which marketer doesn’t wish that?). Even if you don’t work directly in the line of marketing, you may benefit from being aware of the key deep metaphors that exist in almost every aspect of our lives. The book quotes a few case studies in the final chapter to illustrate just that. I will add one potential application out of my own experience later in this review. More... |
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