List price: US$21.15 / S$33.85
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McGraw-Hill publishes its latest addition to the Asian Publications books
Business Journey to the East:
An East-West Perspective on Global-is-Asian
by Chow-Hou Wee and Fred Combe
Business Journey to the East is a business guide to practical, cultural, and historical realities of doing business in Asia. It provides anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world. In this book, the authors share their combined academic and real world wisdom in an East-meets-West collaboration.
Throughout the book, the authors explain why Asians and Westerners think and operate differently, examines how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.
About the Book
About the Authors
Chow-Hou Wee is currently a professor and head of the Division of Strategy, Management and Organisation at the Nanyang Business School, Nanyang Technological University (NTU), and an Honorary Professor of the Faculty of Management at Xiamen University (China) and Universiti Tunku Abdul Rahman (Malaysia). Prior to joining NTU, he was Dean of the Faculty of Business Administration, and Director of the Graduate School of Business (1990–1999) at the National University of Singapore.
Professor Wee is a member of several editorial boards of international journals and has over 230 papers in various
international, regional and local journals and proceedings. He is the senior or sole author of numerous books,
including Sun Zi Bingfa: Selected Insights and Perspectives. Many of his books have made it to the bestseller list. His
works have also been translated into other languages such as Chinese, Korean, Portuguese, and Indonesian.
Professor Wee is a board member of several companies in Singapore. He has consulted/conducted executive training
for over 250 major organizations in 30 countries/economies, including Fortune 500 companies. He is well known
for his expertise on doing business in China and applying ancient Chinese classics to modern business practices.
Professor Wee is invited regularly to speak at major international business meetings and conferences.
Fred Combe is the founder and managing director of NATUS Pte Ltd, a Singapore-based corporate management
consultancy, set up in 2005 to optimize clients’ business results in Asia. Prior to that, he spent 18 years in a major
multinational marketing firm in Asia.
Originally from Ireland, Fred has lived and worked in West Africa, the UK, Venezuela, Vietnam, Sri Lanka, Indonesia,
and, for the last six years, Singapore, where he focused on growth strategies in Asian markets. Fred’s prime areas of
expertise lie in creating breakthrough strategies, aligning winning organizations and delivering exceptional business
results. A passionate believer in sustainable leadership development, Fred has transformed underperforming senior
management teams into highly focused and successful leadership groups, developed and coached Asian managers
into senior leaders, and is an investor in Asian start-up companies and educational development. He is currently an
Entrepreneur-in-Residence at INSEAD, Singapore.
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